MapMarker®

Geocode For Precision and Confidence

Geocoding with MapMarker increases the level of precision and confidence in geo-informed decision-making. Geocoding accuracy is critical whether an organization is looking for map coverage, customers and competitors or looking to optimize delivery routes and sales territories or mapping current and competitive retail locations. MapMarker provides an easy-to-use interface for geocoding addresses in the US, Canada and Australia. Its underlying address dictionaries are built using CASS (for USA) and NAMF (for AUS) certifications, and the matching logic used for parsing has been developed and improved with each version for over a decade.

SGSI works with cellular, retail, government and environmental organizations, providing advanced and custom training for MapMarker Pro, as well as integration solutions that automate existing processes for a streamlined geocoding process that delivers improved location intelligence without adding extra work for team members.

Data Quality You Can Trust

MapMarker corrects, standardizes and geocodes address information, all in one step. MapMarker combines postal data with select spatial data files from the world’s leading data providers to generate the most comprehensive set of address-level geocodes available and improves your overall data quality in the process.

SGSI provides system integration and automation of geocoding functions improving efficiency and accuracy.

Greater Accuracy Using Multiple Data Sources

Other geocoding solutions draw from a single database. With MapMark can combine the data from disparate data sources, including licensed spatial data from TomTom, NAVTEQ®, Centrus Points, TomTom Points, NAVTEQ Point Addresses and your street or parcel data. Using a cascading process delivers more matches, fewer false positives, and faster CASS-certifiable results.

SGSI works alongside network and analytics teams to determine the correct data subscriptions and then integrates and automates the geocoding functions for optimum value.

Greater point-level precision

Cascading match logic enables MapMarker to geocode at the highest level of precision. It starts at point level, proceeding until it returns the most accurate latitude and longitude assignment available. In every case, it indicates the accuracy level utilized, showing the confidence you can place in the result.

 

Save Time Without Sacrificing Accuracy

MapMarker is a combined software and data product that provides unparalleled speed, flexibility and accuracy.

  • Speed: Process up to 1.4 million records per hour in batch mode.
  • Flexibility: Perform real-time and batch processing. Integrate easily with key applications and popular relational database management systems.
  • Control: Specify matching criteria and data elements returned through an easy-to-use interactive API.
  • Accuracy: Cascading match logic yields the best available results.
  • Options: Use MapMarker to geocode at the levels that fit your needs:
    • Street or parcel-centroid
    • Postal Code Centroid
    • Municipal / City / Town centroid, street centroid, county centroid
    • Intersections
    • Custom user dictionary, for matching to your street or parcel data

Get MapMarker Pro

Geocoding pricing is subject to many variables related to the number users, data usage, update frequency, volume user discounts, ‘local government pricing’ and many other variables.  Below are some examples that may help showcase how geocoding can be implemented. They are subject to change without notice and are just that: examples.

You can order MapMarker as part of MapInfo Pro, Spectrum Spatial or as a standalone desktop geocoder with subscriptions to the data sources you need.

For upgrades and support orders, please have your serial #s handy, as it is required by PBS/MapInfo.  Serial numbers are usually listed in the MapInfo > Help > About…  dialog box.

We are happy to discuss your organization’s needs and to provide pricing for your organization, please call us SGSI at 1-206-224-0800 or email us.

 

Example Geocoding Scenarios

Geocode to Zip Code centroids
A MapInfo Pro user can geocode to the Zip Code centroid level using the US Zip Code maps bundled with MapInfo Pro at no charge.  Limitations:  the free Zip Code table is not regularly updated so new Zip Codes won’t always be available

Geocoding to the interpolated Street Address 

The Cityof Seattle, King County and other local governments have digital street maps that are easily converted to MapInfo street map format. Limitations: If address records span counties, geocoding requires multiple street files and/or more elbow grease. Some addresses occur in several places even in a single street map for one county.  To resolve these, MapInfo Pro users need to find a Zip Code or city boundary map layer. MapInfo Pro geocoding does not offer automatic fallback to Zip + 4 centroid or other algorithmic features of MapMarker.

Geocoding to the interpolated street address using enhanced street map layer from StreetPro.

Unlike “StreetPro Display”, “StreetPro/Enhanced Address” maps include address number ranges and are pre-formatted for MapInfo Pro geocoding.  Limitations: The same limitations apply as with Local Government street maps above.

Geocode to the interpolated street address anywhere in the USA, with fallback to Zip + 4, Zip Code and all the features of MapMarker Plus, incl quarterly data updates.   Limitations: Requires internet connection and online account setup (call SGSI at 206-224-0800); extra costs apply if > 50,000 records to geocode;  prepaid; No refund or carryover if < 50,000 records geocoded.

Geocode to the interpolated street address anywhere in the licensed geography, with fallback to Zip + 4, Zip Code using locally installed MapMarker Plus. Includes quarterly data updates.  No limit to transaction volume. Connect to the MapMarker Client (standalone) or — with special configuration by SGSI — directly from MapInfo Pro via “Table > Geocode using server”.  Limitations: Internal use only; not licensed for use with internet/intranet server; “per user” license cost is more expensive than “per server/CPU” for ~25+ users.

 

SGSI